Sebastiaan Buchholtz on LinkedIn: The first combined NIQ & Gfk insights summit took place in Nieuwegein the… (2024)

Sebastiaan Buchholtz

Senior Consultant Advanced Analytics // Help CPG manufacturers make better decisions

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The first combined NIQ & Gfk insights summit took place in Nieuwegein the Netherlands last week, where I presented together with Philippe Chapuis from PepsiCo. Philippe has shared PepsiCo’s perspective on how they managed to unlock volume growth in today’s difficult market conditions. Two areas play a central role: having the right assortment in place and innovate to win back Private Label shoppers. Do you know which of your products are most incremental to the category? Or do you know in which product segments there is a need to expand the assortment? Our Advanced Analytics solution Shelf Architect can answer those questions for you. Let us help you in your quest for volume growth. Reach out to learn more.Big thanks Philippe Chapuis for enriching our event by sharing your expertise

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Tamara de Lange

Marketing Manager Benelux at GfK - An NIQ Company

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Kudos to you Philippe Chapuis and Sebastiaan Buchholtz 🙌👏

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Anna Ekström

Managing Director Nordics | Chairman of the Board

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Way to go Sebastiaan! 🙌

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  • Sebastiaan Buchholtz

    Senior Consultant Advanced Analytics // Help CPG manufacturers make better decisions

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    It was a pleasure to present again at Gondola Day 2024. Together with my colleague Donatien Hanssens we shared insights about the latest developments in the Belgian FMCG market.Some of the key take-outs:·The spike in consumer prices drove shoppers to Private Label and made them more susceptible to buying promotions. As a result, more than 40% of all volume sold is private label and almost 20% of all value sales are bought on promotion. ·More promotion sales have not contributed to increased baseline sales. In fact, incrementalities across discount levels remain lower compared to previous years. There is room to improve promo efficiency across many categories. ·Regular price elasticities are declining again as shoppers have moved to buy private label or cheaper alternatives. However, high out of pocket categories without strong Private Label alternatives continue to be confronted with strong to moderate price elasticities. Link to download the full deck can be found in the comments.

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  • Sebastiaan Buchholtz

    Senior Consultant Advanced Analytics // Help CPG manufacturers make better decisions

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    🌱 Plantscapes groeit! Help jij bij het realiseren van projecten in interieur beplanting? Mijn zus is hard onderweg om dit leuke bedrijf uit te breiden.

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  • Sebastiaan Buchholtz

    Senior Consultant Advanced Analytics // Help CPG manufacturers make better decisions

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    How do Private Labels perform in Europe since the market experienced strong inflationary pressures? This week, I had the pleasure to represent #nielseniq at the PLMA Trade Show in Amsterdam, where I shared the latest Private Label evolutions and insights across Europe. One thing is clear, 2022 is the start of a new market dynamic providing the right momentum for retail brands.I would like to thank the organization of Private Label Manufacturers Association - International Council (PLMA),Melanie Paijmans and Peggy Davies in specific, for allowing me to present during this great event. The numbers speak for itself: 20.000 visitors from 120 countries to come and see +/-2.500 exhibiting suppliers from 70 countries, in person!And to Tom Penninckx, you always find a way to let your team excel, thank you for this opportunity!#plma2022amsterdam #privatelabel

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  • Sebastiaan Buchholtz

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    Herman Lelieveldt heeft een goed punt: “De voedselmarkt verduurzaamt in een slakkengang, omdat bedrijven duurzaamheid niet als uitgangspunt maar als een niche beschouwen, die even winstgevend moet zijn als het reguliere aanbod.”

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    Senior Consultant Advanced Analytics // Help CPG manufacturers make better decisions

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  • Sebastiaan Buchholtz

    Senior Consultant Advanced Analytics // Help CPG manufacturers make better decisions

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    Tomorrow I will speak together with Scott McKenzie during the Gondola Days 2020! We will explain how Covid-19 has changed our buying behavior and provide you with a better understanding how consumers will re-prioritize their future needs.Join us during this live session!

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